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Press Release

Presidio Bank Unveils New Brand Identity

Company Release - 5/12/2011 5:44 PM ET

Bank Marks Five Years of Success with Marketing and Technology Investments

SAN FRANCISCO--(BUSINESS WIRE)-- Presidio Bank (OTCBB:PDOB), a Bay Area business bank, today celebrated its successful five-year track record by unveiling a new corporate identity at its annual meeting of shareholders. The new branding and tagline, “The business bank that works,” will be rolled out throughout Presidio Bank’s offices in San Francisco, San Rafael, Walnut Creek and Palo Alto, and in a business-to-business advertising campaign.

The new identity comes on the heels of Presidio Bank’s fifth consecutive quarter of profitability, a growing asset base, an expanded board of directors, entry into the Peninsula market, and major investments in technology. Total assets as of March 31, 2011 increased to $294.5 million, up $37.4 million from the same period a year ago, while deposits topped $250.4 million, up $40 million from March 2010.

Jim Woolwine, Presidio Bank’s chairman, founded the bank in 2006 along with a group of prominent Bay Area business and civic leaders. The bank’s $40 million public offering was materially over-subscribed, and represented the record for a start-up bank in California. “From day-one, we have kept our eye on three things: top-quartile financial metrics; service excellence; and the quality and community values of our people,” Woolwine said. “We have made substantial progress, and are now investing in taking our offering and our brand promise to a wider business audience.”

The new geometric logo in burnished gold tones was designed by John Casado, who also created the first Macintosh logo, as well as marks for Esprit and New Line Cinema. The design, incorporating a square and a cross, conveys the “strength, stability and holistic relationships our customers seek from their bank,” said Steve Heitel, president and CEO of Presidio Bank. “We wanted something timeless, strong and versatile, and John achieved that.”

The bank is making other investments as well, including launching a new website, which is designed to be a portal for financial information, community contacts, breaking news and internet search. Over the next few months, Presidio Bank will launch new mobile banking applications, as well as an online function allowing clients to aggregate their entire financial portfolio in one place.

“We are applying the sophistication and services of far-larger institutions with our highly personalized approach and knowledge of our clients’ specific wants and needs,” Heitel said. “We are looking forward to sharing our message—the business bank that works—with a broader audience.”

About Presidio Bank

Presidio Bank provides business banking services to small and mid-size businesses, including professional service firms, real estate developers and investors, and not-for-profit organizations, and to their owners who desire personalized, responsive service with access to local decision makers. Presidio Bank offers clients the resources of a large bank combined with the personalized services of a neighborhood bank. Presidio Bank is headquartered in San Francisco, California and currently operates four banking offices in San Francisco, Walnut Creek, San Rafael and Palo Alto. More information is available at Presidio Bank is a member of FDIC and an Equal Housing Lender.

This press release contains certain forward-looking statements that involve risk and uncertainties. These statements are identifiable by use of the words “believe,” “expect,” “intend,” “anticipate,” “plan,” “estimate,” “project,” or similar expressions. The risks and uncertainties that may affect the operations, performance, development, growth projections and results of Presidio Bank’s business include, but are not limited to, the growth of the economy, interest rate movements, timely development by Presidio Bank of technology enhancements for its products and operating systems, the impact of competitive products, services and pricing, client-based requirements, Congressional legislation, changes in regulatory or generally accepted accounting principles and similar matters. Readers are cautioned not to place undue reliance on forward-looking statements which are subject to influence by the named risk factors and unanticipated future events. Actual results, accordingly, may differ materially from management expectations.

Source: Presidio Bank


Presidio Bank

Steve Heitel, President & CEO, 415-229-8428

Ed Murphy, EVP/CFO, 415-229-8403


Annette Gelinas, SVP/Marketing, 415-229-8415 (o)

925-787-2956 (c)